Privacy Policy Effective Date: May 2025
This Privacy Policy explains how LI Power Guide Ltd, trading as Montari AI ("we", "us", "our"), collects, uses, and protects your personal data when you visit our website or use our services.
We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Montari AI is a brand operated by: Montari AI Ltd
Registered in England and Wales
Registered Office: 71-75 Shelton Street, London WC2H 9JQ
Company Number: 16454524
Data controller contact: [email protected]
2. What Data We Collect
We may collect the following types of personal data:
- Identity Data: name, job title, company name
- Contact Data: email address, phone number, business address
- Technical Data: IP address, browser type, operating system, and usage data from cookies and analytics tools
- Marketing Data: your preferences for receiving marketing communications
- Lead Data: if you provide us with customer or prospect data (e.g. for database reactivation), we will process that as a data processor under your instructions
3. How We Collect Your Data
We collect personal data through:
Web forms (e.g. demo requests, contact forms, service sign-up)
Automated tracking via cookies and analytics (e.g. Google Analytics)
Direct communication (e.g. email, phone calls, online meetings)
Third-party integrations (e.g. CRM or lead platform access you provide)
4. How We Use Your Data
We use your data for the following lawful purposes:
Purpose - Lawful Basis
To provide and deliver our services - Contractual necessity
To communicate with you - Legitimate interests or consent
To manage customer support - Contractual necessity
To send marketing emails - Consent or legitimate interest (with opt-out)
To improve our website and services - Legitimate interest
To comply with legal obligations - Legal obligation
We do not sell your personal data.
5. Marketing and Communications
If you opt in to receive marketing from us, we may send you updates, offers, or content relevant to our AI services. You can opt out at any time by clicking the unsubscribe link in our emails or contacting us at [email protected]
6. Data Sharing
We may share your data with:
Our employees and contractors for service delivery
Trusted third-party service providers (e.g., CRM, analytics, web hosting)
Legal or regulatory authorities if required by law
We ensure all third-party processors comply with UK data protection laws through appropriate contracts and safeguards.
7. International Transfers
If we transfer your data outside the UK (e.g., to processors in the US), we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK ICO or adequacy decisions.
8. Data Retention
We retain personal data only as long as necessary:
For clients: for the duration of your contract plus 6 years (for legal/tax reasons)
For marketing leads: up to 2 years from last interaction or until you withdraw consent
For website analytics: typically 26 months (Google default)
9. Your Rights
Under UK GDPR, you have the following rights:
Access to your personal data
Correction of inaccurate data Erasure of your data ("right to be forgotten")
Restriction of processing
Objection to processing
Data portability
Withdraw consent at any time Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, contact us at [email protected].
10. Cookies
Our website uses cookies to improve user experience and analyse website traffic.
You can manage cookie preferences via your browser settings or our cookie banner.
11. Security
We implement appropriate technical and organisational measures to protect your data, including encryption, access controls, and regular audits. However, no system is entirely secure, and you use our site and services at your own risk.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a new effective date. Please check back regularly.
13. Contact Us
If you have any questions about this Privacy Policy or your
data, please contact:
Montari AI
Operated by Montari AI Ltd
Email:
Registered Office:
71-75 Shelton Street, London WC2H 9JQ
Company Number: 16454524